New Era in Retail
The rapid adoption of mobile technology has reshaped the landscape of consumer market in recent years. Traditional spatial and time barriers limiting consumers' reach to supply has been diminishing. The challenge of market protection and market exploration extends beyond traditional dimensions. Two common measures employed by premium brands are (1) strengthening of Loyalty Program to encourage repeated purchase and (2) operating official e-Commerce platform for efficient market penetration.
Riding on the most efficient telecommunication technology, world class data security and long history of operating loyalty programs for world class brand names, HKTT has been the preferred e-Commerce and loyalty program service provider along the Pacific rim.
Catch The Impulse
Success in e-commerce depends on the capability in stimulating and capturing the buying impulse in customers. This could be similar to what has been happening on traditional shop floor. Only that (1) things are happening at lightning speed, (2) customers are looking for tailored stimulants, (3) customers are communicating via the channel most convenient to them and (4) customers are trading only in a secure environment.
Premium Loyalty Program
A well structured loyalty program serves the purposes of (1) differentiating with service, (2) encouraging repeated purchase, (3) acquiring customer information and (4) facilitating strategy formulation. Successful execution will require expertise including a good infrastructure, an integrated set of system applications, a team of professional representatives, a world class management process and a market proven data analysis methodology.
Brand Image Representation
Apart from the functional aspects of loyalty programs and e-commerce, brand image representation is critical to premium brands. Customers of premium brands are looking for product and service sophistications; thus brand image and customer experience has to be consistent across all service channels. The recruitment and training of Customer Service Representatives (CSR) has to be tailored to ensure well representation of the brand image desired.
We are now operating Premium Retail programs for:
- VIP Loyalty Program for Guerlain, China
- VIP Loyalty Program for Fresh, China
- e-Commerce Program for a top tier fashion brand in ASEAN, Japan and Korea
Our scope of service to Premium Retail includes:
- Data entry and data cleansing
- Product/service inquiry
- Service booking and reservation
- Gift redemption
- Campaign and event invitation
- Shops and counters support
- Repair, replace and return management
- CRM services and fulfillment
- Sales with payment
- Reports and service portal
- Data analysis